2015 is the Sapphire anniversary of IABC – 45 years of continually establishing a benchmark of excellence for professional communicators worldwide. During this duration also the Association and 14,000 members across 70 nations have created enduring friendships and forged invaluable business relationships. This is the spirit of IABC where our wealth of diversity and international presence is a key differentiator in the sector.
This significant milestone is marked with the launch of our new brand identity – a first since the formation of IABC in 1970. The World Conference, that will see our members congregate in San Francisco from 14th till 17th June 2015, is the ideal platform to celebrate the official launch of our new logo and our 45 years of continuation.
This new brand that typifies IABC’s dynamism and internationalisation is now the face of the Association and reflects its strategic positioning as a global organisation. The openness of the ‘IABC’ letters running over the circle’s edge represents values of transparency, connection and community.
This bodes well for our growing membership in the Malaysia Chapter as this holistic brand communicates our unique value proposition as a diverse global community to our members. With this new logo we are inspired to persist in the remarkable efforts of our past leaders and uphold the endeavour of our present leaders towards bringing value and significance to the communication profession in Malaysia.
Taking a leaf out of the brand identity guidelines: ‘IABC is the recognised global community of communication professionals representing diverse industries and disciplines. We connect communicators with a global and local network, career opportunities, resources and knowledge – using communication to engage, influence, counsel and execute. At the forefront of the communication profession and setting the global standard, our members are professionals who practise with integrity and passion’.
AISHA RASHID
President, Malaysia Chapter
