According to David Ogilvy, the renowned Advertising Guru, news stories are six times more effective than Advertising but his claim was never proven statistically. It is..
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The practice of Advertising Value Equivalency (AVE) measurement has been widely used in Malaysia since the early ‘90s, especially by Corporate Communication practitioners, as a way..
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Your treatment and response to reporters, journalists, editors and analysts can greatly affect your organisation’s reputation in the market-place. This relationship is so important that it..
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As Media constitutes a large part of Corporate Comm & PR duties, here is a guideline that could be useful Media Relations, an essential component of..
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17 Nov 2016 - Brian Cracknell will be giving PR & Comm professionals practical project management tips (& templates) that will help your team plan PR compaigns well in advance, avoid last minute re-work and meet your objectives
Continue ReadingThis piece follows my previous article on Ethics where I stated that Communication has to take place in an environment of trust where persuasion can only..
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4 Dec 2015 - Yazid Jamian presents "Drawing Value From Research" and draws from his 20 years of market research experience.
Continue Reading2015 is the Sapphire anniversary of IABC – 45 years of continually establishing a benchmark of excellence for professional communicators worldwide. During this duration also the..
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25 May 2017 - Krishnamoorthy, Author of "MH370 - Lessons in Crisis Communication" shares his experience and expertise on handling of a crisis
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30 Oct 2014 - IABC Malaysia President, Aisha Rashid presents "Crisis Communication Management"
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